Jijo

JIJO (he/they) is a director, producer and screenwriter. Spanning documentary, narrative and commercial worlds, his award-winning work explores humanism, systems of power and contemporary culture.

Raised between Mumbai, Kolkata and London, his pursuit of impact storytelling has earned recognitions such as IMDb’s New Filmmaker of the Year, two nods at the Cannes Young Director Awards, Best Documentary at Cannes Short Film Festival and a place on BFI x BAFTA Crew 2021, Bafta Connect 2022 and TV Collective Breakthrough Leaders program 2024.

Human stories are the heart of JIJO’s work, examining issues like social justice, human rights, the environment and culture and taking him to over 60 countries. He has produced multimedia reports, films and commercials for clients ranging from Google to Universal Music Group, BBC Studios, Microsoft, Pinterest, The British Museum, Save the Children and Choose Love.

Since 2017, he expanded towards more cinematic and longer-form visual storytelling. In 2019, his drama, Moonlight Dreams was selected in several Oscar and Bafta-qualifying festivals, premiering at Raindance and launching online on Nowness and Omeleto. His narrative series, F*ckbois - a 6 episode 30min comedy-drama exploring masculinity and mental health - has been option for funded development. And his latest 25-min short KALI (2023) is an award-winning, neo-noir thriller set in India, published by Amazon Prime.

Across factual, JIJO works as a self-shooting producer/director for broadcast, including for BBC, Channel 4, Nat Geo and Discovery. He has led observational and formatted programs across Europe and Asia, while his independent documentary work has won funding from BFI, Doc Society, Creative England and screened at Tribeca, Sundance London and the Houses of Parliament.

JIJO previously worked as Deputy Head of Creative at RDContent - a global advertising agency and production company - before founding Just Be Nice, a multimedia creative studio dedicated to optimistic and empathy-building storytelling for the modern era. Most recently, as Creative Director at Fifty Years, he leads on story for deep-tech entrepreneurship, shaping filmic narratives that amplify the work of pioneering founders solving civilisation’s most urgent challenges.

Navigating the evolving intersections of film, broadcast, ethical advertising, AI and social media, JIJO's goal remains steadfast: to craft cinematic work that fosters empathy, ignites imagination, and pushes the boundaries of impact storytelling to new heights.